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Direct Contact
Tel .: 0704-566-7486
Meet Resmark
  • The Company
  • Our Approach & Culture
Response & Strategic Marketing (Resmark) Limited is a market research agency in Nigeria managed by people with deep passion for market research profession whose primary interest is on what they can contribute to the industry and are both individually and collectively reputed for provision of quality, insightful, and actionable information for marketing decisions.

The company was first registered and traded as a limited liability market research company in Nigeria under the name Resmark Services Nigeria Limited in 2000. In 2007, the company was rebranded and synergized with a change of name (as Response & Strategic Marketing (Resmark) Limited on the one hand and a change of ownership structure from being a single owner-manager to a consortium of owner-managers on the other hand. Thus, Resmark is not a market research agency driven by "a one-man ideology", but collective partners' efforts.

Since 2007, when the company was rebranded, it has attracted several blue-chips companies both locally and internationally seeking its research services in Nigeria and other African countries in areas such as project design, fieldwork/data collection, data synthesis, analysis and reporting.

Our approach to data gathering is rigorous, our independent quality control intervention program at every level of operation is borne out of our zeal for quality, an entrenched culture within the system.

Each research assignment is managed only by a senior partner who is responsible from the project conception, innovative analysis and final reporting

For over a decade, we have handled several studies of varying shades and dimensions..., we have learnt that a successful job depends on team work; so:

We Listen ...

We Respect ...

We Involve ......

No single individual (everybody is certainly capable)
Products & Industry Experience
  • FMCG
  • Drinks (beer, CSD, mait, juice drink, water)
  • Communication/Advertising
  • Telecoms/Internet
  • Personal Care
  • Lottery
  • Household Appliances
  • Finance
  • Oil/Gas
  • Other Services
  • NGOs
  • Polls
Field Operations Network
Our wide national field spread and array of field staff (about 400 across the 36 states of the federation including Abuja) gives us a plus in ensuring quick turn-around, real time.

We are readily available to commence any job in line with clients schedule immediately we are commissioned to carry out same.

We maintain operations touch-points across several countries in Africa through local field forces managed as regional hubs.

Design and analysis of all work are done in our head office in Nigeria.