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Our Vision, Mission & Future Goal

All activities of Resmark are anchored and driven by its vision and mission statements. The company’s vision is to become synonymous with distinct and superior quality delivery that is professionally of global standard and compatible with local market environment. Its mission is to be a dependable and strategic co-building partner in clients' business growth, sharing their aspirations and striving consistently for innovative and improved quality delivery.

Resmark has provided multi-country marketing research services (in Ghana, Kenya, Mali, Cameroun, Republic of Benin, Togo, Kenya, Gambia, Sierra-Leone, Egypt, Cameroun among others) for some international agencies including Censydiam Institute, Belgium: TNS, South Korea: Research Solutions, Kenya: Psilogy, Belgium on project-by-project basis. Project execution between Resmark and foreign agencies or international organisations often follow a set of standard protocols especially on methods, procedures and control (specific format, minimum benchmarks).

Today, Resmark maintains operations touch-points across several countries especially in West Africa through local field forces managed as regional hubs. Design and analysis of all work are done in our head office in Nigeria. Our ultimate goal as a market research agency is to become a leading and truly innovative market research agency in Nigeria and the entire continent of Africa. with strong presence everywhere.

For effective coordination of research activities, Resmark currently maintains 10 strategic networks of Nigeria regional field offices in Lagos, Ibadan, Benin, PH, Aba, Abuja, Kano, Sokoto, Jos and Maiduguri with a wide array of field staff (about 400 across the 36 states of the federation including Abuja) – these give the company a plus in ensuring quick turn-around, real time.

All research assignments carried out by Resmark are analyzed in-house. Thus, Resmark does not contract its data processing activities to external hands for purpose of security and confidentiality of data.

While our core values are Passion, Integrity, Confidentiality and Speed; our slogan is "Turning Information to Strategy", that is, providing our clients with nothing less than real insight.